• Zepto Atom offers PIN-code-level brand performance data, enabling hyperlocal analysis of demand and presence.
  • The platform features Zepto GPT, an NLP tool that provides real-time insights and recommendations in plain English.

Zero-minute delivery platform Zepto has launched Zepto Atom, a paid subscription-based data insights tool tailored for consumer brands in India.

The move positions Zepto to challenge long-standing multinational players dominating the country’s consumer analytics market.

“Zepto Atom is a serious attempt by our Category and Tech teams to build a disruptive new product in the Consumer Analytics industry in India,” said Zepto CEO Aadit Palicha.
“We believe we can harness the millions of data points Zepto generates every day to give brands customised and real-time insights on their products at a much more competitive price point than they are currently incurring.”

A standout feature of Zepto Atom is its PIN-code-level tracking, offering brand-specific market share and performance data across India’s vast and fragmented local economies.

This allows consumer brands to assess hyperlocal presence and detect underperforming zones, such as specific neighbourhoods in Hyderabad, with actionable recommendations for improvement.

The platform gives marketers real-time access to live sales data, customer impressions, and conversion rates.

Updates are delivered every minute, enabling brands to evaluate and adjust campaign performance, pricing, or inventory without delay.

A key innovation in Zepto Atom is Zepto GPT, a natural language assistant trained on Zepto’s internal dataset.

It allows users to ask strategic questions, like how to boost protein bar sales in Bengaluru, and receive instant, data-backed answers and ready-to-use reports. This tool reduces dependence on traditional analytics cycles.

Going beyond surface-level metrics, Zepto Atom dives into behavioural analytics, tracking customer loyalty, product preferences, funnel drop-offs, and homepage visibility.

The platform offers brands a fuller understanding of user behaviour to inform their marketing and distribution strategies.

Edited by Annette George