• Salesforce acquired Informatica for $8 billion in cash, paying $25 per share for its common stock.
  • Informatica, founded in 1993, serves over 5,000 customers in more than 100 countries.

In a move set to reshape the enterprise tech landscape, Salesforce has acquired cloud data management firm Informatica for $8 billion. The all-cash equity deal was announced Tuesday and marks a significant push by Salesforce to enhance its artificial intelligence and data capabilities.

The deal sees Salesforce paying $25 per share for Informatica’s Class A and Class B-1 common stock, adjusting for its prior investment in the company.

The acquisition, aimed at bolstering Salesforce’s AI agent ecosystem, is expected to play a crucial role in advancing its product suite, including Agentforce, Data Cloud, Tableau, MuleSoft, and Customer 360.

Rumours of the acquisition first surfaced in April 2024, causing shares of both companies to dip amid concerns over integration challenges. At the time, Informatica publicly denied any sale discussions.

Now, roughly a year later, the deal is official, highlighting how quickly market dynamics can shift.

Founded in 1993, Informatica serves over 5,000 customers across more than 100 countries and had a market capitalisation of $7.1 billion at the time of the announcement.

Salesforce says the acquisition will help scale its AI agents across enterprises in a “safe, responsible” manner by strengthening its data governance infrastructure. CEO Marc Benioff noted that combining forces with Informatica would allow autonomous agents to operate “with intelligence, context, and confidence across every enterprise.”

This is not Salesforce’s first foray into data management acquisitions. In September 2024, the company acquired Own Company for $1.9 billion in cash to boost its data protection offerings.

General Manager Steve Fisher emphasised the importance of data security, noting that Own’s expertise would strengthen Salesforce’s customer solutions.


Edited by Annette George