• Chester Tan’s new consultancy, ACID, helps early-stage founders craft clear, purpose-driven narratives to engage stakeholders and drive business goals.
  • Focusing on industries like AI, Web3, and health tech, ACID limits itself to five clients per engagement to offer deep, tailored support.

A new player in the strategic communications space has emerged in Singapore's startup ecosystem.

With an emphasis on assisting small teams in creating genuine narratives, connecting with stakeholders, and achieving business objectives through purposeful communication, ACID is a consultancy designed for early-stage businesses in developing industries.

Founded by Chester Tan, a seasoned expert with ten years of experience in corporate communications, journalism, and advertising, ACID is poised to revolutionise the way companies in developing sectors convey their vision.

To assist entrepreneurs in creating engaging stories and establishing reputational capital, ACID will focus on industries such as finance, AI, health tech, robotics, deep tech, Web3, and digital assets.

To facilitate in-depth, tailored engagement, ACID differentiates itself by limiting its client base to a maximum of five founders per engagement.

ACID assists entrepreneurs during critical moments such as product launches and fundraising rounds by working in collaboration with leadership teams.

"Too often, communications is seen by early-stage founders as a nice-to-have after reaching scale. We beg to differ," Tan highlighted the company's mission statement.

With new businesses like B2B influencer marketing consultancy INFLUENCE, Singapore's startup scene is flourishing at the moment of its launch.

In order to improve Southeast Asia's startup scene by cultivating genuine stakeholder relationships, ACID intends to grow its staff and work with boutique agencies.

Among the several new businesses that have opened in Singapore in recent months is ACID. Arundhati Saha and Pauline Yoong, former leaders of PRecious Communications, founded INFLUENCE, a strategic B2B influencer marketing consultancy based in Singapore, earlier in June.

The company's mission is to help brands increase their visibility in competitive industries and drive business impact through customised influencer strategies that combine digital strategy, thought leadership, and brand storytelling.

Edited by Annette George