• Elon Musk's X is exploring funding of up to $44 billion to fuel its ambitious expansion plans.
  • The company aims to integrate financial services, AI, and content creation tools.
  • X seeks to position itself as an all-in-one platform, competing with major tech firms.

Elon Musk’s X, formerly known as Twitter, is reportedly in talks to raise up to $44 billion in funding.

As the deal becomes more likely, it would mark the first major outside investment since Musk took over Twitter.

Previously, the company's valuation had dropped nearly 72% by October, largely because of concerns over content moderation and brand safety.

In December, Bloomberg reported that Musk’s aerospace company, SpaceX, achieved a $350 billion valuation, solidifying its position as the most valuable private tech firm.

At the same time, his artificial intelligence startup, xAI, raised $6 billion in funding at a $50 billion valuation, with the potential to reach $75 billion. X holds a 10% stake in xAI, linking its future to the rapidly expanding AI industry.

Advertising revenue took a hit, and many major brands pulled their spending. But now, there are signs of a comeback.

This move aligns with Musk’s vision of transforming X into an all-encompassing digital platform that integrates social networking, financial transactions, artificial intelligence, and enhanced content creation tools.

Musk has previously expressed his desire to turn X into an “everything app” akin to China’s WeChat, where users can communicate, shop, and handle financial transactions all in one place.

X has also incorporated xAI's Grok 3 AI model into its platform, claiming it surpasses AI systems from Google (NASDAQ: GOOG, GOOGL), OpenAI, Anthropic, and DeepSeek.

After its launch, X increased the price of its Premium+ subscription to nearly $50 per month to boost revenue beyond advertising.

Integrating financial services would place X in direct competition with traditional banking and payment platforms, potentially revolutionizing how users interact online.

Edited by Annette George