- BACKSEAT has raised approximately ¥1.4 billion since its founding in 2024, with Spiral Capital and Headline Asia as lead investors.
- Its subsidiary launched a service with Loyalty Marketing where Ponta points fluctuate with crypto prices.
BACKSEAT Co., Ltd., a Tokyo-based Web3 company, announced the successful completion of a fundraising round via a third-party allotment of new shares, bringing its total capital raised to approximately ¥1.4 billion since its 2024 founding.
The fundraising round was jointly led by Spiral Capital and Headline Asia, with East Ventures participating as a follow-up investor. The funds will be used to strengthen operating capital, advance product development, and expand hiring.
BACKSEAT’s mission is to integrate Web3.0 elements into mainstream services to promote the societal implementation of blockchain technology.
Since its inception, the company has worked with partner firms to deliver embedded Web3 experiences as part of their core offerings.
In February 2025, BACKSEAT acquired all shares of Coinbook, rebranding it as BACKSEAT Cryptocurrency Exchange Co., Ltd., a wholly owned subsidiary. As a first step toward collaborative services, the newly formed subsidiary BSE entered into a business partnership with Loyalty Marketing Co., Ltd. on June 30.
Through this partnership, they launched a unique simulated trading experience where users’ Ponta points fluctuate per real-time cryptocurrency market changes.
With the new funding, the BACKSEAT Group aims to reinforce its product development infrastructure, enhance internal governance and security systems, and promote open innovation.
The company also aims to position itself as a next-generation financial license holder tailored to the demands of the Web3.0 era.
By setting high standards in security and usability, BACKSEAT continues to pursue its vision of building a safe and inclusive operating environment that can drive blockchain adoption at scale.
Edited by Annette George
