• Artisan raised $25M in Series A funding led by Glade Brook Capital after refining its flagship AI SDR product.
  • The startup plans to launch two new products by late 2025: Aaron (inbound messaging) and Aria (meeting assistant).
  • Artisan is piloting success-based pricing to improve customer retention and ensure value delivery.

Artisan, an AI sales agent startup founded by 23-year-old Jaspar Carmichael-Jack, has raised $25 million in a Series A funding round led by Glade Brook Capital.

Other participants include Y Combinator, Day One Ventures, HubSpot Ventures, Oliver Jung, and Fellows Fund.

This follows Artisan’s $12 million seed round in 2024 after graduating from Y Combinator’s winter cohort.

Known for its provocative “Stop Hiring Humans” marketing campaign, Artisan has sparked debate about AI’s role in sales development. Despite the slogan, Carmichael-Jack clarified at a StrictlyVC event that the campaign was primarily for attention.

“Human labor becomes more valuable when you have AI content,” Jasper said.

Artisan currently employs 35 people and plans to hire 22 more, including a new CTO, Ming Li, formerly of Deel and TikTok.

Artisan operates in the nascent AI Sales Development Representative (AI SDR) market, which automates tasks like cold email outreach.

Early iterations of its flagship product, Ava, faced challenges such as high churn rates and “hallucinations” in email pitches.

However, Artisan has refined Ava by collaborating with Anthropic to create tighter prompts that minimize errors. Ava now boasts a low hallucination rate and serves 250 companies, generating $5 million in annual recurring revenue.

The startup is expanding its offerings with two new products: Aaron, for managing inbound messages, and Aria, an AI-powered meeting assistant. Both are set to launch by late 2025.

Artisan is also piloting success-based pricing through Paid.ai to address customer retention issues. Carmichael-Jack emphasized that not all businesses benefit from AI SDRs and that Artisan prioritizes qualifying clients to ensure value delivery.

As Artisan continues to grow, it aims to redefine sales automation while balancing human expertise with AI innovation.

Edited by Annette George