- BirdEye, a Riyadh-based retail tech startup, raised $586,000 in a pre-seed round to support the expansion of its digital platform for SMEs across Saudi Arabia.
- The funding will support team growth and product development, positioning BirdEye as a key player in Saudi Arabia’s evolving retail tech ecosystem.
In a pre-seed fundraising round, BirdEye, a retail technology startup based in Riyadh, raised $586,000 (SAR 2.2 million) to further its goal of enabling SMEs in Saudi Arabia's quickly changing retail industry.
BirdEye, which was founded in November 2024 by Abdullah Bin Omairah and Abdulrahman Al Hassan, provides a digital platform that helps retailers run their businesses more efficiently. This platform supports the Kingdom's Vision 2030 objectives of promoting a knowledge-based economy.
The money will assist team growth in programming, sales, and marketing, as well as the expansion of BirdEye's platform throughout Saudi Arabia; specifics of the investors were not made public.
Local retailers may prosper in a tech-driven economy thanks to the startup's solutions, which offer easily accessible and user-friendly tools to boost efficiency and competitiveness.
The help that BirdEye's platform provides for SMEs, a crucial component of Saudi Arabia's economic diversification agenda, has already drawn notice.
The startup's emphasis on useful, scalable technology fits perfectly with the Kingdom's rising need for digital solutions, where government programs are spurring innovation and the expansion of SMEs.
BirdEye's timely funding puts it in a position to become a major player in the retail digital ecosystem, as Saudi Arabia is emerging as a regional hub for tech innovation.
Building on the momentum created by Vision 2030's drive for digitalization, the company plans to introduce new products and expand its presence throughout the Kingdom.
Edited by Harshajit Sarmah
