• Roomstory.ai raised ₹3 crore in a pre-seed round led by Rukam Sitara Fund to enhance its AI tools and launch its website and mobile app.
  • The platform lets users explore AI-curated interior designs and shop directly from partner retailers.

Roomstory.ai, an AI-powered interior discovery and shopping assistant, has raised ₹3 crore in a pre-seed funding round led by Rukam Sitara Fund.

Positioned as India’s first AI-native shopping assistant for interiors, the platform will utilise the capital to strengthen its AI capabilities, launch its website and mobile app, and build a vibrant community of interior design enthusiasts.

The startup was founded by architect-entrepreneurs Ekatva Jain (CEO), Sahil Lunia (Chief Design Officer), and Punit Jain (COO), who sought to bridge the gap between design inspiration and real-world execution.

Roomstory.ai allows users to browse curated, beautifully styled rooms and instantly shop every item shown through direct links to retail partners, delivering an inspiration-first commerce experience.

“Most interior platforms force you to choose between inspiration and shopping, we eliminate that divide. Roomstory doesn’t just show you a beautiful room; it hands you the exact tools to recreate it, wherever you prefer to shop,” said Ekatva Jain, Co-founder & CEO of Roomstory.ai.

Archana Jahagirdar, Founder and Managing Partner at Rukam Sitara Fund, said,

“Roomstory is the kind of bold, intuitive idea we love to support, rooted in deep design expertise and powered by cutting-edge AI. Their platform unlocks massive potential in a category that has long lacked innovation.”

Echoing this, Aakash Anand, Founder of Bella Vita Organic, added,

“Roomstory is tapping into a massive shift in how modern consumers discover and buy for their homes. Their AI-native approach bridges the long-standing gap between dreaming and doing."

The home and interior shopping market is valued at over $800 billion globally. The interior design sector in India is projected to hit $38.2 billion by 2027, with a compound annual growth rate of 30% from 2021.

Edited by Annette George