• GameStop's board has unanimously approved the addition of bitcoin as a treasury reserve asset.
  • This decision aims to diversify the company’s financial portfolio and potentially enhance its market position.
  • The company reported a significant increase in net income for the fourth quarter.

GameStop, a major video game retailer, has officially announced its decision to add Bitcoin as a treasury reserve asset, marking a significant shift in its financial strategy.

With this move, GameStop is now in line with other publicly traded firms like MicroStrategy that have embraced cryptocurrency as part of their corporate reserves.

The announcement was made on March 25, 2025, alongside the company’s fourth-quarter earnings report. The board unanimously approved the update to its investment policy, allowing the company to invest portions of its cash reserves or future debt and equity issuances into Bitcoin.

Notably, GameStop has not set a cap on the amount of Bitcoin it may accumulate and retains the option to sell any acquired cryptocurrency as needed.

GameStop’s decision comes as the company reported $5.355 billion in current assets at the end of Q4 2024. CEO Ryan Cohen hinted at this move earlier in February when he posted a photo with Michael Saylor, Executive Chairman of MicroStrategy, at Mar-a-Lago, fueling speculation about GameStop’s crypto ambitions.

Strive Asset Management CEO Matt Cole later sent a letter to Cohen on February 24, urging GameStop to utilize its substantial cash reserves to become a leader in Bitcoin treasury management.

“We believe GameStop has an incredible opportunity to transform its financial future by becoming the premier bitcoin treasury company in the gaming sector,” Cole stated.

GameStop’s strategy mirrors that of MicroStrategy (now rebranded as "Strategy"), which invested billions in Bitcoin and became the largest corporate holder of the cryptocurrency. This approach has led to volatile but notable gains for companies adopting similar strategies.

Following the announcement, GameStop’s stock surged by over 6% in after-hours trading on Tuesday, reaching $27.23. Bitcoin also saw a slight increase in value, trading at approximately $88,500, up 0.2% within 24 hours. The cryptocurrency market has been experiencing fluctuations recently, with bitcoin retreating from its peak above $100,000 earlier this year.

While GameStop acknowledges risks associated with cryptocurrency investments—such as price volatility and regulatory concerns—it views this move as part of broader efforts under Cohen’s leadership to revitalize its business operations and secure profitability.

This decision positions GameStop at the forefront of integrating cryptocurrency into corporate finance within the gaming sector.

Edited by Harshajit Sarmah