• Plush has raised ₹40 crore in a growth round led by Rahul Garg, following an earlier raise of ₹26 crore.
  • The brand achieved an 84% YoY revenue growth to ₹28.87 crore in FY24 and is aiming for ₹200 crore ARR.

New-age personal care brand Plush has raised ₹40 crore in a fresh growth funding round led by Rahul Garg.

The round also saw participation from Blume Founders Fund, OTP Ventures, Careernet, the Patni Family Office, Sumit Jalan, Ajay Kumar Aggarwal, and other strategic investors.

This infusion follows an earlier raise of ₹26 crore and will help Plush deepen its market presence, expand offline operations, and invest further in brand-building initiatives.

With a current net annual recurring revenue (ARR) of ₹100 crore and EBITDA-level profitability, Plush is now targeting a ₹200 crore ARR in its next phase of growth.

The brand was founded in 2019 by Prince Kapoor and Ketan Munoth and has built a loyal consumer base around its clean and effective product offerings in period care, intimate wellness, hair removal, and self-care.

Plush’s early investor base includes Ashish Dhawan, Akhil Dhawan, Anyaa Ventures, Sujeet Kumar, and Gaurav Munjal among others.

The startup posted an 84% year-on-year revenue growth, clocking ₹28.87 crore in revenue in FY24. However, it also reported a loss of ₹4.4 crore during the same period. Plush projects to close FY25 with ₹65 crore in revenue.

“At Plush, we’re not just building products – we’re building a movement. One that’s rooted in comfort, driven by community, and designed around what women actually want: clean, effective solutions that feel as good as they work,” said Ketan Munoth, Co-founder.
“This capital will help us deepen our market presence, expand our offline footprint, and invest in the kind of brand-building that makes Plush the go-to personal care brand for everyday wellness,” added Prince Kapoor.

Lead investor Rahul Garg noted,

“Plush has the right building blocks in place – it’s a loved brand with a strong emotional connect and repeat behavior. What sets them apart is their ability to scale with capital efficiency, without losing sight of quality or growth.”

Edited by Annette George