Pinterest Introduces Generative AI Tools for Advertisers to Enhance Product Imagery

Walgreens, an early adopter of Pinterest's generative AI, saw a 55% higher clickthrough rate and a 13% lower cost-per-click by using AI-generated backgrounds.
Pinterest's new AI tools allow advertisers to turn blank backgrounds into lifestyle imagery, enhancing their Product Pins.

Pinterest has introduced new generative AI tools to enhance product imagery for advertisers, following similar moves by Google and Amazon. At its recent Pinterest Presents event, the company unveiled updates to its Pinterest Performance+ suite, which now includes AI capabilities that allow advertisers to turn flat, blank, or white backgrounds into lifestyle imagery.

This new feature, available starting October 2, is designed to help advertisers improve their Pinterest Product Pins and attract more clicks. While generative AI for product imagery is not exclusive to Pinterest, it is quickly becoming a standard offering among major platforms. Amazon introduced similar technology last year, followed by Google, both allowing advertisers to enhance image backgrounds through AI-generated prompts.

One early adopter of Pinterest’s AI tool was Walgreens, which tested the technology across 50 products. The drugstore chain saw a 55% higher clickthrough rate and a 13% lower cost-per-click when using AI-generated backgrounds instead of traditional white ones.

Pinterest also revealed that its AI and automation features will help advertisers create campaigns faster, requiring 50% less input. In early tests, advertisers experienced a 64% decrease in cost per action, a 30% increase in conversion rates, and a 1.8x return on ad spend.

Additionally, Pinterest is rolling out Promotions, offering users discounts via new tools available upon advertiser request in the U.S., U.K., and several other countries. Advertisers can now optimize Performance+ bidding for higher value, not just clicks or conversions. These updates are part of Pinterest’s global expansion of Performance+ campaigns, now available for Consideration, Conversions, or Catalog Sales objectives.

Edited by Harshajit Sarmah