• MIRA Money has surpassed ₹250 crore in Assets Under Management (AUM) as of March 2025, driven entirely by organic growth.
  • The platform uses a proprietary RAPID™ framework, combining analytics and fund management expertise to offer structured investment portfolios.
  • MIRA Money aims to scale to ₹600 crore AUM by the end of 2025, focusing on young investors seeking transparent, goal-based investing.

MIRA Money, a technology-driven investment management platform, has surpassed ₹250 crore in Assets Under Management (AUM) as of March 2025. The company attributes this milestone to organic growth, highlighting increasing investor interest in goal-based and data-driven investment strategies.

Founded in 2022, MIRA Money offers pre-structured portfolios designed to meet various financial objectives, ranging from short-term to long-term investments. These portfolios are built using a mix of equity and debt mutual funds, Portfolio Management Services (PMS), Alternative Investment Funds (AIFs), and international funds. The platform’s investment model emphasizes data-driven asset allocation with a focus on transparency.

According to the official press release shared with Newzchain, MIRA Money employs its proprietary RAPID™ framework, which integrates active investing principles with analytics and fund management expertise. This approach aims to provide investors with an unbiased, cost-efficient investment strategy.

The platform has positioned itself as an alternative to traditional investment funds, claiming its methodology has delivered superior long-term performance.

Additionally, the company has primarily relied on content-led investor engagement rather than extensive marketing campaigns. It credits its growth to consistent investor communication and a focus on long-term portfolio performance.

MIRA Money aims to expand further, with a target of ₹600 crore in AUM by the end of 2025. The company is particularly focused on attracting young investors seeking simplified digital investment solutions.

Reflecting on the achievement, Anand K. Rathi, Co-Founder and Chief Business Officer, stated:

"This milestone is a testament to the trust we have earned from thousands of investors who seek a smarter, simpler, and more transparent way to grow their wealth. We are deeply committed to our investors and are just getting started."

MIRA Money was co-founded by Anand K. Rathi (CBO), Naveen Shetty (CIO), and Girish Ippadi (CEO), who collectively have over 70 years of experience in investment management. Backed by a team of investment managers and data scientists, the platform seeks to transform how India approaches investing, focusing on structured, goal-oriented financial planning.

Edited by Harshajit Sarmah