- Let’s Try raised ₹22 crore in a pre-Series A round led by SWC Global, with participation from Wipro Consumer Ventures and others.
- The brand's ARR has grown from ₹1 crore to ₹120 crore in under three years and aims to hit ₹1,000 crore by 2028.
Delhi NCR-based snacking startup Let’s Try, which gained national attention through its Shark Tank India appearance, has raised around ₹22 crore ($2.5 million) in a pre-Series A funding round.
The round was led by Singapore-based venture capital firm SWC Global, with participation from Wipro Consumer Ventures, 100Unicorns, Venture Catalysts, and Shark Tank India judge Aman Gupta.
With this fresh capital infusion, Let’s Try aims to deepen its distribution footprint across Tier 1, 2, and 3 cities. The startup also plans to enhance its backend operations and supply chain infrastructure to meet increasing demand.
A portion of the funds will go toward strengthening the brand’s omnichannel presence, with a focus on e-commerce and direct-to-consumer (D2C) platforms.
Founded in 2021 by consumer goods veteran Nitin Kalra, who has held leadership roles at ITC, PepsiCo, and Raymond, Let’s Try positions itself as a premium yet affordable snacking brand. Its range includes namkeens, wafers, cookies, cakes, and traditional Indian sweets, all manufactured in-house to ensure consistency and quality.
The brand is designed to serve India's price-sensitive but increasingly health-conscious consumers with innovative, health-forward snacking alternatives.
In under three years, the startup has scaled from ₹1 crore in revenue to an annual recurring revenue (ARR) of ₹120 crore. With this round, Let’s Try is eyeing a tenfold jump—aiming for ₹1,000 crore in revenue by 2028.
This growth aligns with broader market trends. The Indian snacks industry, which stood at ₹42,695 crore in 2023, is projected to nearly double by 2032, reaching ₹95,522 crore, with a CAGR of 9.08% from 2024 onward.
Edited by Harshajit Sarmah
