- Flick TV raised $2.3 Mn in a seed round led by Stellaris Venture Partners, with Gemba Capital and Titan Capital also participating.
- The app aims to launch 100 original shows and expand content into four regional languages while enhancing mobile streaming.
Noida-based OTT platform Flick TV has raised $2.3 Mn (INR 19.7 Cr) in a seed funding round led by Stellaris Venture Partners, with participation from Gemba Capital and Titan Capital.
Founded by former ShareChat executives Kushal Singhal and Sanidhya Mittal, along with ex-Pocket FM senior director Pratik Anand, the app focuses on producing microdrama, scripted, short-form episodic content ranging from 30 seconds to 10 minutes.
With this fresh capital, Flick TV plans to ramp up its content output significantly.
“The plan is to come up with 100 originals this year, while also launching content in four regional languages,” said cofounder and CEO Kushal Singhal.
The startup is also looking to enhance its streaming experience on mobile devices, hire more talent, and grow its user base.
Currently, Flick TV has incubated four production houses to produce content. The app has been downloaded over 10,000 times on the Google Play Store.
It primarily targets housewives and shopkeepers with content genres such as love, heartbreak, drama, crime, fiction, and fantasy. Revenue is generated via a micropayment model, allowing users to pay for episodes daily, with plans to introduce monthly and quarterly subscriptions.
Microdrama is fast becoming a new favorite in the short-form video space, as platforms adapt to shrinking attention spans.
Flick TV competes with players like Reelies, Kuku, and ReelSaga, another startup that recently raised $2.1 Mn to develop localised content.
As per estimates, the global microdrama market was valued at $6.54 Bn in 2024 and is projected to grow to nearly $12 Bn by 2030, at a CAGR of 10.5%.
Edited by Annette George
