• Flex has acquired Maza, a finance app for Spanish-speaking solopreneurs, for $40 million, aiming to expand its reach among small business owners.
  • The acquisition highlights growing consolidation in fintech, as companies seek to serve overlapping customer bases through integrated solutions.

Flex, a U.S.-based startup offering financial software for business owners, has acquired Maza, a finance platform originally focused on serving Spanish-speaking users, for $40 million. The acquisition marks Flex’s latest move to expand its offerings by integrating services tailored to a growing solopreneur customer base.

While initially targeting different market segments, the two companies found their missions overlapping over time. Flex has developed tools to centralize personal and business finances for entrepreneurs, while Maza began as a platform helping Spanish-speaking immigrants open bank accounts, obtain debit cards, and secure Individual Taxpayer Identification Numbers (ITINs). Eventually, Maza discovered a significant portion of its users were small business operators.

“What surprised us most was how durable the customer base became,” said Luciano Arango, Maza’s co-founder and CEO.

Many of these users — including landscapers, cleaners, and construction subcontractors — began to run parts of their operations through Maza’s services. In response, the company pivoted to develop business-oriented tools while maintaining its consumer base.

In 2024, Maza reported a 290% year-over-year revenue growth rate and claimed 250,000 users. This traction attracted Flex’s interest as the company sought to serve the same demographic from a complementary angle.

“As both companies gravitated toward the same user — business owners with consumer needs — the lines between the two began to blur,” said Flex founder and CEO Zaid Rahman.
“Rather than build a parallel product, it made more sense to combine forces and scale from day zero to year ten.”

Following the acquisition, Maza will rebrand as Flex Consumer. Its founders — Arango, Robbie Figueroa, and Siggy Bilstein — are set to join Flex in executive roles. Most of Maza’s 22-member team is also being integrated into Flex, which had 64 employees at the end of 2024.

The deal comes amid increased merger-and-acquisition activity in the fintech sector. According to CB Insights, there were 184 fintech M&A transactions globally in Q1 2025, compared to 143 in Q3 2024. Other recent deals include Pipe’s acquisition of Glean.ai and Checkr’s agreement to acquire Truework.

Founded in 2022, Maza has raised $24 million in equity to date, including a $15 million Series A round in 2024 led by Wellington and backed by investors such as a16z and Tusk Venture Partners. Flex, also launched in 2022, has raised $45 million in equity and $300 million in credit facilities, and was valued at $250 million as of March 2025.

Edited by Harshajit Sarmah