• Maruti Suzuki selected five Indian startups- Frinks AI, mistEO, Adagrad, Com Olho, and Eligere- for its ninth accelerator cohort.
  • These startups will run a proof-of-concept with Maruti Suzuki, focusing on AI, EV infrastructure, cybersecurity, and quality control.

Maruti Suzuki has onboarded five innovative Indian startups for the ninth cohort of its flagship Mobility & Automobile Innovation Lab (MAIL) accelerator programme.

The selected ventures, Frinks AI, mistEO, Adagrad, Com Olho, and Eligere, will now undertake proof-of-concept (PoC) projects with the auto major to test their technologies in real-world industrial scenarios.

This edition marks a significant milestone for the programme as it opens doors to global startups for the first time.

Out of 26 startups that pitched during the finale, a total of nine were selected, including three international startups from Germany.

The five Indian startups are developing solutions in artificial intelligence, electric vehicle (EV) infrastructure, cybersecurity, and quality control.

Maruti Suzuki aims to integrate these emerging technologies to enhance its manufacturing efficiency and customer experience.

Meet the Startups

  1. Frinks AI (Bengaluru):
    Founded in 2020, Frinks AI delivers computer vision-based quality and safety monitoring tools for manufacturing.
    It enables automated defect detection and compliance tracking via AI-powered video analytics integrated into existing CCTV systems.
  2. mistEO (Thiruvananthapuram):
    This 2019-founded startup leverages satellite data and AI to create climate intelligence platforms.
    Its solutions can aid route planning, logistics optimisation, and climate risk management, especially valuable for supply chains in the automotive industry.
  3. Adagrad (Pune):
    Founded in 2018, Adagrad builds scalable AI products for industries including retail and transport.
    Its expertise spans computer vision, NLP, and self-learning models, with over 1,100 global deployments in real-time applications.
  4. Com Olho (Gurugram):
    Launched in 2019, Com Olho develops cybersecurity and ad fraud detection tools. It safeguards digital operations by flagging bots, malware, and anomalies in enterprise ecosystems.
  5. Eligere (Delhi):
    Founded in 2021, Eligere offers AI-powered digital identity verification and compliance tools. Its services are used across public and private sectors to streamline onboarding and access control processes.

These startups now step into a critical phase of collaboration, where innovation meets execution.

Edited by Annette George