- Finhaat Wealth, a tech-driven platform, aims to empower micro-entrepreneurs and emerging investors in rural and semi-urban India.
- The platform focuses on financial inclusion with digital tools, training, and support, targeting underserved regions nationwide.
Finhaat, a financial product delivery platform, has announced the launch of its new wealth management initiative, Finhaat Wealth. Designed for distributors and emerging investors, the platform aims to make wealth management solutions more accessible across rural and semi-urban regions of India.
Finhaat Wealth builds on the company’s success in insurance distribution. In two years, Finhaat’s insurance platform reached over 85% of India’s pin codes, facilitated more than six million policies, and established a network of over 200 partner institutions. With this new vertical, Finhaat plans to address the gaps in focusing and investment accessibility for underserved communities.
The platform introduces a network of micro-entrepreneur distributors to deliver wealth management services. Through digital onboarding, comprehensive training, and ongoing support, these distributors are equipped to cater to the financial needs of emerging investors.
Finhaat’s approach emphasizes simplicity and accessibility, featuring an assisted digital model to guide first-time distributors and investors. The platform is available through both web and mobile applications, offering 24/7 support and user-friendly tools.
“With Finhaat Wealth, we are creating an assisted digital platform, that in partnership with a network of micro-entrepreneur distributors, delivers wealth management solutions that are simple, accessible, and tailored for aspirational India,” said Vinod Singh, Co-Founder and CEO of Finhaat.
"We want to facilitate the journey of this target segment to access products and services that have served the test of time but yet were inaccessible to them, starting a new era of financial security and fulfilling their financial dreams."
In its first year, Finhaat Wealth aims to onboard 2,000 distributors and 100,000 end clients, covering 10% of India’s pin codes. By its third year, the company plans to scale significantly, targeting 50% of India’s pin codes, two million clients, and over 20,000 distributors.
Finhaat, which began operations in June 2022 focusing on insurance, now seeks to expand its impact through this wealth management initiative. By addressing barriers to investment and fostering financial inclusion, Finhaat Wealth aims to contribute to sustainable economic growth in regions beyond India’s urban centers.
Edited by Harshajit Sarmah
