• DIG Ventures closes a $100M institutional fund targeting early-stage European startups in B2B SaaS, AI, and cloud infrastructure.
  • Founded by Ross Mason after MuleSoft's $6.5B exit to Salesforce, backed by LPs like Sofina and Granite Capital.
  • DIG leverages an operator-led approach to provide hands-on support for founders with technical products.

DIG Ventures, a venture capital firm founded by Ross Mason, has closed its first institutional fund at $100 million to support early-stage startups across Europe.

The fund will primarily target B2B SaaS, AI, and cloud infrastructure companies at pre-seed and seed stages, with additional investments in startups from Israel and the U.S.

After selling MuleSoft to Salesforce for $6.5 billion in 2018, Mason transitioned DIG Ventures from a family office into a VC firm alongside co-founder Melissa Klinger, MuleSoft’s former U.K. sales lead.

The new fund is backed by prominent LPs such as The Hillman Company, Granite Capital, Sofina, and Grove Street. Individual investors include Datadog founder Olivier Pomel and several MuleSoft executives.

DIG Ventures positions itself as an "operator-led" fund, leveraging Mason and Klinger's startup experience to offer hands-on support to founders.

This includes guidance on go-to-market strategies and execution for highly technical products.

Joining them are Rytis Vitkauskas, founder of YPlan (acquired by Time Out), and Scott Grimes, co-founder of Stackin’ and Uproxx (acquired by Warner Music), further strengthening the operator-focused approach.

The fund has already begun deploying capital into startups like observability platform Dash0, AI orchestration platform Nexos.ai, and enterprise middleware provider PolyAPI.

DIG’s portfolio also includes notable companies such as People.ai, Karat, Bubble, ComplyAdvantage, PlanetScale, Rasa, Taktile, Rossum, Flock, and Prophecy.

Mason sees significant opportunities in enterprises building their own AI solutions as the next big shift in the tech landscape.

He believes Europe’s strong AI talent pool offers a competitive edge at lower costs compared to the U.S., though funding challenges persist.

With DIG Ventures’ operator-led model and focus on technical expertise, Mason aims to accelerate growth for early-stage startups while fostering innovation in Europe’s burgeoning tech ecosystem.

Edited by Annette George