- BlissClub raised Rs 45 crore in debt and equity at a flat Rs 570 crore valuation.
- The funds will support expansion, growth, and new product launches in activewear and travel wear.
- Their FY24 revenue grew 27% to Rs 87 crore, but losses widened to Rs 44 crore.
BlissClub, the Bengaluru-based women’s activewear D2C brand, has secured Rs 45 crore (about $5.3 million) in a fresh funding round combining debt and equity.
The round was led by existing investor Elevation Capital, with participation from Eight Roads Ventures and debt from Alteria Capital.
Regulatory filings show the board allotted 16,076 pre-Series B CCPS at Rs 20,528 each and 1,200 non-convertible debentures at Rs 1,00,000 each to raise the funds.
The company will use the capital to support business needs, growth, expansion, and general corporate purposes.
BlissClub, known for its comfort-first activewear and lifestyle products for women, recently expanded into the travel wear segment. Its products are available on its website and leading e-commerce platforms such as Myntra, Amazon, and AJIO.
Post-funding, Elevation Capital holds a 24.5% stake, making it the largest external shareholder, followed by Eight Roads Ventures at 15.79%.
According to reports, BlissClub’s valuation remains flat at Rs 570 crore (about $67 million), the same as its previous $15 million Series A round. To date, BlissClub has raised nearly $26 million, including debt.
Founded in 2020, BlissClub has reported strong growth, with FY24 operating revenue rising 27% to Rs 87 crore. However, losses also widened to Rs 44 crore in the same period.
The new funding comes just months after the company laid off 18% of its workforce amid high cash burn and a tough funding environment.
BlissClub aims to leverage its fresh capital to drive further growth, diversify its offerings, and strengthen its position in India’s competitive D2C activewear market.
Edited by Annette George
