• BigBasket has launched a 10-minute food delivery service in select Bengaluru neighborhoods using products from Tata Group brands.
  • The service features items from Tata’s ventures with Starbucks and IHCL’s Qmin, including coffee, tea, snacks, and meal bowls.

BigBasket has officially entered India’s fast-growing 10-minute food delivery segment, launching operations in select Bengaluru neighbourhoods with a curated range of ready-to-consume items.

According to The Economic Times, the move marks a significant pivot for the Tata Digital-owned grocery platform, tapping into the group’s vast food and beverage ecosystem.

The menu includes beverages, snacks, and ready-to-eat meals, largely sourced from within the Tata Group, including partnerships with Starbucks and Qmin. The strategy is designed to offer premium, quick-serve items through rapid delivery channels.

The launch follows a December 2024 announcement by BigBasket cofounder and CEO Hari Menon, who outlined plans to diversify into food delivery, expand SKU offerings to over 30,000 in tier-1 cities, and explore pharma delivery via Tata 1mg.

BigBasket’s latest venture draws on the Tata Consumer-Starbucks 50:50 joint venture and Qmin, the food delivery platform by Indian Hotels Company Limited (IHCL). Qmin, launched in 2020, delivers meals from Taj and other Tata-owned brands and operates 11 Qmin Cafes in Bengaluru alone.

The move brings BigBasket into direct competition with food delivery giants like Swiggy and Zomato, both of which have leaned into the 10-minute delivery model. Swiggy is expanding its Bolt format and its ready-to-eat brand Snacc, while Zomato has grown its in-house Bistro kitchens to over 100 locations across Delhi-NCR, Mumbai, and Bengaluru.

Meanwhile, Zepto has paused its Zepto Cafe operations in several smaller northern cities, with around 44 stores affected by what sources say are supply chain issues.

As BigBasket ramps up its express food delivery in Bengaluru, the company aims to scale operations gradually, signaling its intent to compete in India’s high-velocity prepared food market.

Edited by Harshajit Sarmah