- Lo! Foods raises $3.5M to rapidly expand Protein Chef as the brand nears Rs 100 crore ARR.
- Quick commerce accounts for 65% of sales, driving fast adoption and mainstream reach.
- Funding to be used for warehousing, tech upgrades, offline pilots, and new high-protein launches.
Bengaluru-based functional food startup Lo! Foods is set to break the Rs 100 crore annual recurring revenue (ARR) mark, driven by the explosive growth of its protein-centric brand, Protein Chef.
The company has raised $3.5 million in Series A funding led by Rainmatter Health (Zerodha’s initiative) and Singapore-based Capital Code, with participation from Mount Judy Ventures, Ice.VC, KPB Ventures, and existing investors.
Protein Chef, launched in 2023, has grown fourfold in the last year and now accounts for the majority of Lo! Foods’ momentum.
Catering to India’s growing demand for high-protein, functional foods, Lo! Foods sells a range of protein-enriched atta, snacks, breads, and savoury products.
Quick commerce platforms such as Blinkit, Zepto, and Swiggy Instamart have been critical, generating 65% of total sales and enabling instant reach and trial alongside staple brands.
The new investment will fuel Protein Chef’s next phase—expansion of warehousing, strengthening of backend technology, launching offline pilots in Bengaluru, and significant brand-building.
Lo! Foods also plans to introduce more high-protein product lines and rebrand its diabetic-friendly DiabeSmart offering as “Sugar Smart” for improved consumer recall.
Founder and CEO Sudarshan Gangrade highlights that while Lo! Foods began with Keto Smart, and Protein Chef is now the company’s primary growth engine, poised for further scale through omnichannel reach and continued product innovation.
Edited by Annette George
