As carbon markets face rising criticism over fraud, unverifiable claims, and off-chain inefficiencies, infrastructure players in the blockchain space are rethinking how they can bring trust back into environmental reporting. 

One such company, Autify Network, is shifting its focus toward the tokenization of real-world environmental credits, starting with carbon, plastic, and Extended Producer Responsibility (EPR), in what it calls a natural extension of its traceability mission.

The move comes amid mounting pressure on businesses and credit issuers to provide proof of their sustainability efforts. While ESG frameworks have gained traction worldwide, the underlying data used in credit markets often lacks standardization, traceability, and auditability. Most transactions still occur off-chain, relying on fragmented systems and manual processes.

Autify, which has until now centered its platform on supply chain traceability, is now extending that capability to help verify environmental assets on-chain. The platform will enable brands, credit issuers, investors, and regulators to track the lifecycle of credits, from issuance to trade and eventual retirement, using blockchain-based infrastructure.

“Traceability was our starting point, but the industry’s need for verified environmental impact has pushed us to apply that same foundation to a broader challenge,” said Nabarun Chakraborty, Founder of Autify Network.
“We're not abandoning what we built. We're evolving it.”

The platform’s existing tools, originally designed to track goods, certifications, and suppliers, are being adapted to support the issuance and verification of sustainability-linked credits. By anchoring these credits to on-chain data, Autify aims to help reduce risks such as double-counting and unverifiable claims, which continue to plague carbon and plastic markets.

“In today's environment, it’s not enough to say you’re sustainable — you have to prove it. That proof should be public, verifiable, and in real-time,” Chakraborty added.

The expansion also comes at a time when blockchain platforms are increasingly exploring real-world asset (RWA) infrastructure, particularly in sectors where trust and data integrity are critical. Environmental markets, often fragmented and opaque, are seen as a natural use case for this shift.

With the launch of a rebranded product interface and website on June 10, the company is also driving public awareness through its #MissionMillion campaign, a community-led effort aimed at spotlighting the global trust deficit in environmental disclosures.

While environmental credits mark a new focus area, Autify has indicated that its supply chain traceability offerings will continue to operate alongside. The shift reflects a broader industry trend — not just toward digital assets, but toward verifiable impact in the age of climate accountability.

Edited by Harshajit Sarmah