- Lumon Terminal Pro appears on Apple.com as a marketing strategy for "Severance".
- The listing includes a behind-the-scenes film about the show's editing process.
- Part of Apple's broader strategy to promote its TV+ content and hardware.
Apple has introduced a playful marketing twist by showcasing the Lumon Terminal Pro on its retail website, a computer straight from the universe of its critically acclaimed series "Severance".
Adorned with a red "New" label among Mac computers, the listing is a clever promotional tool that blends fiction with Apple's marketing strategy.
While the device isn't actually for sale, it serves as an innovative advertisement linking Apple's hardware and streaming services.
This approach is part of the company's comprehensive marketing effort for "Severance", which has become Apple TV+'s most-watched series to date.
The marketing campaign extends beyond the website, including a range of creative tie-ins such as official e-books, a behind-the-scenes podcast featuring creator Ben Stiller and star Adam Scott, and even a mock LinkedIn profile for the fictional Lumon Industries.
The Lumon Terminal Pro listing includes a compelling short film that reveals how series editor Geoffrey Richman uses Apple devices like iMac, Mac mini, and MacBook Pro to craft the show's distinctive visual style.
This behind-the-scenes glimpse not only promotes the series but also showcases the versatility of Apple's creative ecosystem.
The marketing move aligns strategically with Apple's growing services business, which reached $26.34 billion in the most recent quarter, representing a 4% growth and contributing to the company's record-high gross margins.
By blending its streaming content with its hardware marketing, Apple demonstrates an innovative approach to cross-platform promotion.
Edited by Annette George
