• Amazon has launched Nova Act, an AI agent that interacts with websites via a web browser.
  • The tool aims to improve shopping, customer service, and task automation.
  • Nova Act highlights Amazon’s continued focus on AI-driven innovation.

Amazon has introduced Amazon Nova Act, a new artificial intelligence model trained to perform actions within a web browser.

It is also the first AI model to come out of Amazon's new artificial general intelligence lab.

The AI agent, Nova Act, is part of a new generation of artificial intelligence that gives AI chatbots the ability to act semi-autonomously and serve as a digital assistant.

Nova Act can take control of a user's web browser and perform actions on behalf of a user. Unlike traditional AI assistants that rely solely on APIs, Nova Act can directly interact with websites, making it a more flexible tool for navigating the internet.

“We think of agents as systems that can complete tasks and act in a range of digital and physical environments on behalf of the user,” an Amazon blog post stated.
“Today, such agents are still in an early stage. The Nova Act SDK is a crucial step forward, toward building reliable agents by enabling developers to break down complex workflows into atomic commands (e.g., search, checkout, answer questions about the screen).”

The intelligence lab is led by former OpenAI researchers and claims that Nova Act is able to outperform rival AI agents developed by Anthropic and OpenAI.

Amazon plans to take on OpenAI's Operator and Anthropic's Computer Use with general-purpose AI agent technology of its own.

With its widest reach through Alexa+, Amazon may even outsmart other tech giants who have developed similar agentic technology.

Although currently accessible only to developers at this point, it offers them a platform to pull together tools to create real-world applications like booking restaurant reservations or even ordering food.

Once fully developed, these tools could be integrated into the Alexa voice assistant, making the functionality available to millions of users.

“Nova.amazon.com puts the power of Amazon’s frontier intelligence into the hands of every developer and tech enthusiast, making it easier than ever to explore the capabilities of Amazon Nova,” said Rohit Prasad, SVP of Amazon Artificial General Intelligence.

David Luan, the head of AGI SF Lab, believes that Nova Act can be "an AI system that can help you do anything a human does on a computer.”

Edited by Annette George