As the lines between AI and blockchain continue to blur, San Francisco-based AI infrastructure firm Bluwhale is emerging as one of the key players building the foundation for what may soon become the future of Web3 gaming: smarter, personalized, and deeply immersive.
In a conversation with CCN, Bluwhale co-founder and CEO Han Jin offered a glimpse into how artificial intelligence (AI) is transforming Web3 from a wallet-and-token-driven ecosystem into one guided by behavior, personalization, and autonomous intelligence.
“AI is naturally becoming a core component of the next generation of Web3 games and GameFi,” Jin said.
Founded in 2022, Bluwhale grew out of Jin’s frustration with how traditional Web2 AI startups depended on access to elite datasets, privileges reserved for big tech. His vision was a decentralized “intelligence layer” that could deliver smart AI without needing to harvest user data.
“If we could power 98% of the world with AI as smart as Google’s or Meta’s from day one, without taking someone’s data like OpenAI, what world would we be living in?” he asked.
Now serving over 5,000 enterprises and 3 million users, Bluwhale has indexed more than 800 million crypto wallets across multiple chains. It recently secured over $100 million in funding to develop Oceanum, its flagship decentralized AI system.
The AI-GameFi Nexus
Bluwhale’s technology is catching on fast with Web3 game developers. And it’s not just about fancier NPCs or slicker animations. Jin says developers want deeper insights into user behavior—something current Web3 analytics tools, which focus mostly on transactions, fail to capture.
“Most data solutions in Web3 are optimized for financial transactions, not user behavior,” Jin explained. “To retain players, you need to understand them deeply—what engages them, what keeps them playing.”
Bluwhale’s answer was a suite of AI-powered tools that allow developers to build “decentralized personalization” into their games. One example is a smart wallet insight system that helps game studios tailor quests, rewards, and assets to individual players in real time.
Imagine a wallet that doesn’t just store assets, but suggests which in-game items suit your strategy best, or nudges you toward the quest where you’re likely to spend the most time and earn the most.
“Recommending the wallet owner the most suitable asset in-game or guiding users to gain more profits—these are just the tip of the iceberg,” Jin said.
Building an AI-Native Web3
But Bluwhale’s ambitions stretch far beyond the gaming arena. Jin envisions a blockchain-native AI ecosystem where AI models and agents can learn, transact, and evolve without ever needing to rely on centralized infrastructure.
That’s why Bluwhale is integrating with Layer-1 and Layer-2 blockchains, aiming to embed its intelligence layer directly into the fabric of Web3.
“Assuming consumers will be transacting on-chain in the future, L1s and L2s are where the data, storage, and computing will live,” Jin said. “But AI isn’t smart enough yet to stitch those pieces together.”
Bluwhale’s goal is to become the go-to hub for AI in Web3, offering developers a seamless way to integrate their AI models without navigating fragmented tools or dealing with complex onboarding.
Edited by Harshajit Sarmah
